Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Vodafone confirms asset swap talks with Virgin Media giving the v-sign to carrier rivals

Vodafone has confirmed it is in “early discussions” with Liberty Global regarding an exchange of assets with Virgin Media.

The company on Friday said that it was in discussions regarding a “possible exchange of selected assets between the two companies”.

With the mergers of EE and BT and O2 and Three on the horizon, likely going to shake up the UK mobile landscape, Vodafone is looking for back-up of its own in the form of a partnership with UK telecom firm Virgin Media.

The above mergers would leave Vodafone in the dust, resulting in the carrier looking to scramble additional resources to take the battle to the newly formed companies.

Vodafone did however put to rest any speculation of a merger saying “Vodafone is not in discussions with Liberty Global concerning a combination of the two companies”.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.