PepsiCo to roll out new line of craft drinks called Stubborn Soda
PepsiCo has plans to unveil a new line of fountain soda called Stubborn Soda that will offer unique flavors including agave vanilla cream and lemon berry açaí.
Its latest innovation comes as the company attempts to jump on the craft beer bandwagon and battle shrinking soda sales.
The drinks will be naturally flavored and sweetened with sugar cane as opposed to high-fructose corn syrup.
This comes as many big food and drink companies, including Subway, Taco Bell, and Nestle, have made moves lately to make their products more natural as consumers increasingly demand healthier options.
“Following our recent launches of Caleb’s Kola and Mountain Dew Dewshine, we’re continuing to explore the craft space with Stubborn Soda and its unique, contemporary flavor profiles,” the company said.
The beverages will be available this summer at selection locations on fountain. Other flavors include black cherry with tarragon, classic root beer, orange hibiscus and pineapple cream.