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Need to know – The latest US media and marketing news: Facebook goes 'Lite', Apple Watch hits stores & New York regulates Bitcoin businesses

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By John McCarthy, Opinion Editor

June 5, 2015 | 3 min read

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1. Twitter has shuttered a US website's access to tweets deleted by politicians, according to Yahoo. Politwoops regularly uses its access to Twitter's API to publish the tweets politicians didn't want you to see.

2. Comcast has acquired Visible World, aiding the US's largest cable firm in its advertising offering. MediaPost reports Visible World operates a programmatic TV, audience buying platform for advertisers, bolstering the broadcasters' targeting capabilities.

3. Apple is trying to reach an agreement with hardball record companies keen on negotiating better deals than the currently have with Spotify. Bloomberg reports that the tech giant is pushing to have terms in place before Apple’s June 8 annual event in San Francisco.

4. Mondelez has tasked startups with completely revolutionizing grocery in the next 90 days, according to AdWeek. The Shopper Futures programme will investigate how beacons, NFC, e-ink and more can digitalise the commerce experience.

5. Facebook has launched a stripped down service on Android for users in the developing countries with limited data or minimal network access. International Business Times reports that 'Facebook Lite' that the service will not provide video or other data intensive features.

6. Google's Europe chief has admitted that the company didn't "get it right" in Europe, according to Business Insider. Matt Brittin stated that "We just didn't have the people on the ground to be able to have some of those conversations as we grew".

7. Apple is set to start retailing its Apple Watches in-store after a high-demand launch saw the wearables sold exclusively online. The Washington Post reports that the tech giant made the announcement on Wednesday.

8. New York has made steps to regulate businesses that deal in Bitcoins. Engadget notes that companies will now need to apply for a "BitLicense" from the Department of Financial Services.

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