Havas Sports & Entertainment is bringing the French Open to the golden sands of Rio de Janiero as part of a five-day series of special events.
From the 3-7 June, Havas will host ‘Roland-Garros in the City’ offering viewers the opportunity take part in activities such as free tennis lessons, retellings of the tournament’s history in addition to live broadcasts of the matches.
Bruno Baracho, managing director of Havas SE Brazil, said: “Brazil has a special connection with Roland-Garros, thanks to our three-time champion Gustavo Kuerten.
“We are truly honored to be part of this special initiative that will give fans in Rio a taste of the atmosphere of the French Open and a chance to try out what makes the competition unique - red-clay tennis, in an iconic location.”
Jérôme de Chaunac, global chief operating officer of Havas SE, added: “We are thrilled that the French Tennis Federation has trusted us again to bring the excitement of top tennis competition to a new global audience; first in China and now in Brazil, through Roland- Garros in the City.
“Thanks to the strength of our international network across 24 countries, we can help our clients engage fans anywhere around the globe.”
Havas SE said that the events will help convert Brazilians, known for their love of football, into ardent tennis fans.