Quantcast has bolstered its operations in the Nordics and Italy as it looks to cement the pan-European pillar of its global expansion play.
The audience measurement firm has acquired analytics speicalists Ad Performance to fuel its move into the Nordic market, while starting its push into Italy by opening a new office in Milan.
The Ad Performance office in Stockholm will be rebranded to Quantcast Stockholm and led by the former's co-founder and chief executive Anders Uhlin who will become Nordics managing director for Quantcast. All Ad Performance’s customers are being offered a chance to switch to Quantcast. Terms of the acquisition were not disclosed.
Uhlin said: “Last year 66 percent of publishers in Sweden made their inventory available for programmatic trading. To truly maximise the programmatic opportunity, data must be the backbone to any digital advertising strategy. We believe no other company in the advertising technology industry has a more intuitive solution and are proud to be joining the Quantcast team to expand its Nordic presence.”
Meanwhile in Italy, the business has hired Ilaria Zampori to head up its office. She takes on the newly created role of general manager for Italy.
Prior to Quantcast, she expanded GroupM’s performance agency QUISMA to the Italian market. She also led the international business for Hi-Media in Italy.
Zampori added: “I’m incredibly excited to join Quantcast and lead its Italian market expansion, at a time when advertisers are increasingly turning to real-time data to drive their digital ad campaigns. Quantcast provides the tools, through its unique technology and solutions, to deliver highly tailored advertising and actionable insights from real-time data across all channels.”