By Gillian West, Social media manager

June 4, 2015 | 1 min read

From dealing with a teenager’s first break up to interpreting a baby’s incoherent babbles, Littlewoods has set out to highlight how ‘Mums Know Best’ in a series of short online films.

Created by Kameleon, the digital push shines a spotlight on mum’s everyday super powers.

“As a family brand, Littlewoods is focused on the needs of mum and understanding the challenges and joys she faces every day. The Mums Know Best campaign has enabled us to connect with her through engaging content,” explained Andrew Roscoe, head of brand, advertising and celebrity at Littlewoods.

“By designing campaigns that relate to our audience, alongside our successful Summer ATL launch, we are continuing to create conversation with our customers and online content is a key platform for us to do this.”

The campaign will be housed centrally on YouTube with the ‘Mums Know Best’ message promoted across multiple brand and media channels throughout June.

The videos will be supported by a strategic media plan, developed and executed by Vizeum.


Content created with:


Find out more

More from Littlewoods

View all