How we'll improve the world in 24 hours: Shell, Visa and Trinity Mirror on why they're backing The Drum's Do It Day

Shell is the latest major brand to announce its backing for Do It Day, The Drum's global movement which will see creative individuals, groups and businesses come together to show that marketing can achieve something amazing in 24 hours.

At a launch event in London yesterday, The Drum's editor-in-chief Gordon Young and an array of big brands explained how they will be trying to change the world in just 24 hours at our Do It Day event in November.

And in our video above, Shell and others set out why they are backing The Drum's initiative and what they hope they will be able to accomplish by being part of it.

Fiona Low, global head of digital marketing at Shell Retail, said: "My team and I will be getting involved in Do It Day to put our skills to the test.

"I'm looking forward to two things from Do It Day. The first is to see how the best creative minds in the business take different approaches to briefs.

"The second is team development. Giving my team the opportunity to think outside their day to day, adapt their customer focus and put it to use to unlock a great idea."

The brands backing Do It Day will be going into more detail about how they will be attempting to make the world a better place at the hack day Plan It Day in September.

There they will set out the missions they want to accomplish at Do It Day and invite the industry's top creatives to respond to the task.

To find out more about Do It Day, and to get involved, visit

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