Advertising agency Crispin Porter + Bogusky has scooped YouTube’s prestigious ad of the decade title for a topical campaign for Turkish Airlines titled ’Kobe vs. Messi: The Selfie Shootout’.
Just as it says on the tin the campaign saw Kobe Bryant and Lionel Messi partake in a selfie contest which generated 140 million views, way more than any other campaign in contention.
Commenting on the win Andrew Keller, chief executive of Crispin Porter + Bogusky, said: “Selfie Shoot-out' had all the right ingredients for success on YouTube—an adventuresome client, two of the most globally well-loved figures in sports, a great idea and a terrific platform to share our work.”
The award was handed out as part of YouTube’s tenth anniversary celebrations.
Top 5 YouTube ads of the decade:
1.Turkish Airlines "Kobe vs. Messi: The Selfie Shootout", Crispin Porter + Bogusky and Starcom
2.Volkswagen "The Force", Deutsch LA, MediaCom
3. Always "#LikeAGirl", Leo Burnett, Starcom MediaVest Group
4. Volvo Trucks "The Epic Split feat. Van Damme", Forsman & Bodenfors
5. Dove "Real Beauty Sketches", Ogilvy Brazil, PHD, Mindshare