CIPR honours health campaigns that 'demonstrate value for money' at Excellence Awards


By Gillian West, Social media manager

June 3, 2015 | 4 min read

Alder Hey Children’s NHS Trust, Cancer Research UK and the Department of Health, NHS England, Public Health England and The Royal Free Hospital for ‘Ebola Health Communications’ were among those honoured at last night’s Chartered Institute for Public Relations (CIPR) Excellence Awards.

Held at Old Billingsgate the awards night brought together 110 PR consultancies, freelancers and in-house teams.

Alder Hey Children’s NHS Trust took home Outstanding In-House Team, while Cancer Research UK’s ‘Campaign for plain standard packaging of tobacco products’ scooped the Public Affairs gong and Kirklees Council took home the Public Sector award for its ‘Domestic Abuse Awareness’ work.

Judges of the Issues & Crisis Management category highlighted that the winner, the Department of Health, NHS England, Public Health England and The Royal Free Hospital for ‘Ebola Health Communications’, “demonstrated value for money, partnership and collaboration on a significant scale in dealing with a complex and very dynamic issue … significantly shifting public sentiment on Ebola in the UK”.

CIPR president, Sarah Pinch, commented: “Recent criticism of public sector and public facing communications is unwarranted and divisive, and we should be proud that the reputation of our sector is built by the high standards of professionalism, skill, creativity, integrity, and tenacity demonstrated by the campaigns and teams winning tonight’s awards.

“Over the next 12 months we will shine a light on these exemplars of best practice, not only because they are at the cutting edge of truly integrated communications, but also because they collectively are taking professional PR practice to the next level, delivering value for money, for chief executives, directors, the public, and across their organisations.”

A full list of winners can be found below:

  • Corporate and Business Communications Campaign: Lansons, Lansons for The Co-operative Bank: “Stabilisation and fightback”
  • Internal Communications Campaign: Aircraft Carrier Alliance, One team delivering the nation's flagships
  • Consumer Relations Campaign: Tin Man, The 'Real' Apple Store at Borough Market
  • Public Sector Campaign: Kirklees Council, Domestic Abuse Awareness: It’s Never OK
  • Corporate Social Responsibility Campaign: Cow, MORE TH>N Return of the Green Cross Code Man
  • Diversity and Inclusion in Communications Campaign: HSBC, HSBC Ability Stories
  • Public Affairs Campaign: Cancer Research UK, Campaign for plain, standard packaging of tobacco products
  • Not-for-Profit Campaign: Cow, Send a Cow: The Most Important Meal of Their Lives
  • Healthcare Campaign: St John Ambulance, The Chokeables
  • Integrated Campaign: iris, Launch of Robinsons SQUASH'D
  • Global Public Relations Campaign: Vodafone Group supported by Golden Goose PR, The 30th Anniversary of the UK’s first mobile phone call
  • Issues or Crisis Management: Department of Health, NHS England, Public Health England and The Royal Free Hospital, Ebola Health Communications
  • Automotive Campaign: Frank PR, Hotel VW California
  • Low Budget Campaign: HTC and Hope&Glory, #phonies
  • STEM Campaign: Proof Communication, Helping the Solar Cloth Company shine with £1 million crowdfunding success
  • Arts, Culture or Sport Campaign: The British Library, Bringing together the four original surviving Magna Carta manuscripts
  • Best Use of Media Relations: Unity, #FollowTheFairies – Unity and Marks & Spencer (M&S)
  • Best Use of Digital: Unity, #FollowTheFairies – Unity and Marks & Spencer (M&S)
  • Best Use of Social Media: MSLGROUP, Always #LikeAGirl
  • Best Publication: Royal Bank of Scotland and Beetroot, Outside>In
  • Best Event: 3 Monkeys Communications, The Jacob’s #SnackHappy Savoury Ice Cream Parlour
  • Outstanding Young Communicator: Lansons, Valentina Kristensen MCIPR
  • Outstanding Independent Practitioner: Rumour Mill PR, Samantha Livingstone MCIPR
  • CIPR IoD Public Relations Director of the Year: Nottinghamshire Fire and Rescue Service, Bridget Aherne MCIPR
  • Outstanding In-House Public Relations Team: Alder Hey Children's NHS Foundation Trust
  • Outstanding Small Public Relations Consultancy & Winner of Special Award for Outstanding Public Relations Consultancy: Popcorn PR
  • Outstanding Mid-sized Public Relations Consultancy: Man Bites Dog
  • Outstanding Large Public Relations Consultancy, Hotwire

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