By John Glenday | Reporter

June 4, 2015 | 1 min read

Visual discovery platform Blippar has appointed Omaid Hiwaizi, former UK chief strategy officer at Geometry Global, as its president of global marketing.

The new role will see Hiwaizi handed responsibility for revamping the image recognition tool’s marketing approach in the UK and US to increase consumer adoption to 100m users.

Commenting on his move Hiwaizi said: “My appointment comes off the back of recent Series C investment, which has enabled Blippar to change the game in Image Recognition from just recognising brands to objects in the world (eventually all objects), and provide information and inspiration to fulfill people's curiosity, in the moment.

“This means that there's a requirement to significantly increase commitment to consumer marketing. Previously Blippar focused on tech and brand/agency marketing - leaving consumer marketing to the brands.”

Hiwaizi joins two other senior hires including chief commercial officer for North America Ariff Quli and Xuejun Wang who assumed the role of vice president of infrastructure.

Blippar General News UK

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