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Persil Unilever DLKW Lowe

Persil introduces some unusual 'Teachers' in print and OOH campaign


By Gillian West | Social media manager

June 3, 2015 | 1 min read

Unilever laundry brand Persil has released a new print and OOH campaign – ‘Teachers’ – as part of its longstanding ‘Dirt is Good’ push.

Created by DLKW Lowe, ‘Teachers’ features real animals set within bespoke miniature classrooms.

In each scene the teacher is surrounded by miniature classroom paraphernalia related to them, from Mr Frog’s biology classroom complete with micro-microscopes to Mr Cricket’s music room complete with guitars, cellos and music stands.

The intricate sets were built by fine art miniaturists Nix and Gerber. The campaign’s aim is to remind us that ‘To a child, everything’s a teacher’.

Persil Unilever DLKW Lowe

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