Need to Know – The latest US media & marketing news: Instagram's new ad service, Fifa sponsors react to Blatter's resignation & Pinterest debuts 'buy' button
Morning all, here’s a glimpse at all the media and marketing news you should know today.
Need to Know – The latest US media & marketing news
1. Instagram users should gear up for more ads, reports Time. The Facebook-owned social network is expanding its ad service to all marketers, meaning anyone can buy space on the platform. The photo-sharing site is also testing a format that would allow viewers to click on a link to purchase products or install apps.
2. Fifa sponsors have reacted to Sepp Blatter's resignation, writes Business Insider. Coca-Cola said the announcement was "a positive step for the good of sport, football and its fans", while Visa said the move will help rebuild public trust, but "more work lies ahead". Adidas and McDonald's also released statements.
3. BuzzFeed has tapped PepsiCo's marketing executive Frank Cooper for the newly-created role of chief marketing officer and chief creative officer, according to AdAge. Cooper will oversee the publisher's creative services team and manage its market research, business-to-business and consumer marketing.
4. Pinterest's long-awaited 'buy' button will debut this summer. The Wall Street Journal claims that the San Francisco startup won’t take a cut of each transaction, but by summer, merchants who post a buyable pin will have the option to pay to turn it into a promoted pin.
5. YouTube has crowned Turkish Airlines' 'Kobe vs. Messi: The Selfie Shootout' as its ad of the decade, asserts AdWeek. The 2013 spot was awarded the title by the public as part of YouTube's 10th anniversary celebrations. The runner-up was Volkswagen's beloved 2011 Super Bowl campaign featuring Little Vader.
6. Apple's Tim Cook has delivered a strong attack on Facebook and Google over privacy, notes the Guardian. The chief executive did not mention the firms by name, but used his speech at the Epic Champions of Freedom event in Washington to criticize advertising-supported business models over their disregard for users’ privacy.
7. For the first time ever Amazon is launching a free shipping option for thousands of small items like cosmetics, in-ear headphones and mobile phone accessories, says Forbes. The move targets shoppers that are watching their budget and those who may be more inclined to finalize a sale after seeing the new feature.
8. And Vimeo has rolled out its subscription video tools. Re\code reports that the IAC-owned video site is now giving users the option to create monthly subscriptions and will give them 90 per cent of the revenue after deducting transaction fees.
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