HSBC showcases how it supports Brits' ambitions through print and OOH push

HSBC has unveiled a new campaign designed to showcase the bank’s work in supporting the ambitions of British people.

Once again working with J. Walter Thompson London, the creative sets out to celebrate the positive impact HSBC has had in helping Brits achieve their ambitions in four key areas – buying a dream home, giving their children a good education, running their own business and growing businesses internationally.

Axel Chaldecott, global creative director on HSBC at J. Walter Thompson, commented: “It’s great to creatively celebrate the supportive contribution the HSBC brand makes to the UK across so many important aspects of life.”

Live from Monday 1 June the campaign runs until Monday 6 July across printed and digital outdoor as well as in national and regional press.

The campaign aims to encourage people to find out more about HSBC’s knowledge and experience through four online hubs aligned to those four areas.

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