Netflix tests ads – but your TV binging is safe for now
Netflix has commenced testing pre and post-roll in-house adverts on some users’ accounts.
The video streaming company is using short ad breaks to inform viewers of its own content, according to a report from Motherboard.
At the moment, a limited number of users in an undefined geographical catchment area are being served ads for top Netflix shows such as Orange Is the New Black and House of Cards before and after episodes.
A Netflix spokesperson said: “We are running a test to show some of our original programming, as with any Netflix product test, this may never come to all our members."
The company added that it is not running third party ads – although some analysts have speculated that if the pilot is successful, properly targeted, third party slots could be implemented to offset inflated subscription costs.