Hungryhouse.co.uk is to sponsor all episodes of The Big Bang Theory on E4 after penning a seven-figure deal with Channel 4.
The 10 month partnership, which was brokered by Channel 4 Sales and MNC, will run from today (Tuesday 2 June) with Wordley Production responsible for the creative which demonstrates contextual links to the show.
Alice Mrongovius, marketing director at hungryhouse.co.uk, commented: “We're really pleased to be teaming up with the ever popular E4 and The Big Bang Theory for our very first TV sponsorship. We have created this first series of idents that reflect both the tone and visuals of the show and showcase the user experience for our shared target audience who love to head straight to E4 before tucking in to some quality takeaway food - so this exciting partnership definitely wasn't rocket science for us.”
Channel 4 controller, Rupinder Downie, added: “The Big Bang Theory is one of our biggest brands and provides hungryhouse with their highly coveted target audience of 16-34 year olds at a time of day when ordering take away food is front of mind for them – the perfect vehicle for their first foray into TV sponsorship.”
The Big Bang Theory’s peak time episodes attracted an average audience of 2.1 million viewers per episode. E4 also has the biggest digital TV channel share of 16-34 year old viewers with a 5.2 per cent share of the demographic.