EE and Appear Here have joined forces for a nationwide competition to offer temporary retail space to the next generation of brands, retailers and entrepreneurs.
The Space for Ideas competition will be judged by a retail panel including Cambridge Satchel Company founder Julie Deane, TV broadcaster Dawn O’Porter, and Appear Here chief Ross Bailey, among others.
Appear Here – behind pop-up shops for the likes of Clarks, Coca-Cola and Net-a-Porter – will then open up its portfolio of prime retail space in London for two weeks to three of the selected winners.
Meanwhile, EE will provide a 4G Pop-Up Bundle including tablets, smartphones and mobile payments devices, while £3,000 is also available to build the pop-up shop.
The winning applicants will also be offered advertising space within the London Evening Standard.
It comes amid research from EE which found that 29 per cent of new businesses launched in the UK over the next two years will begin as a pop-up shop as they test the market and products. The Drum has previosuly explored what is driving the pop-up market and what brands and marketers are doing in the space.