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Ad of the Day: Nivea - Nivea Doll

FCB Brazil, the agency behind Nivea’s Cannes Lions winning sun block ad, has come up with another ingenious idea for the skincare brand.

In order to teach kids about the importance of UV protection FCB Brazil has created a range of simple boy and girl dolls whose skin would turn red when overexposed to sunlight.

It was never going to be easy coming up with an idea on par with a newspaper ad that turns into a digital wristband but, if you ask us, this nifty idea certainly comes close.

Agency: FCB Brazil

Creative VP: Joanna Monteiro, Max Geraldo

Creative Director: Adriano Alarcon, Carlos Schleder

Digital Creative Director: Pedro Gravena

Art Director: Ricardo Silveira, Rodrigo Leal Rodrigues, Victor Bustani

Copywriter: André Bittar, Giampetro Zanon, Marcelo Jun Sato

Art Buyer: Tina Castro, Daniel Gonçalves

Illustration: Estúdio Ícone

Graphics Production: Diego Bischoff, Manoel Roque, Paulo Rogério de Oliveira

Media: Alexandre Ugadin, Sergio Broto, Rachid Antun

Technology: Gerson Lupatini, Marcio Bueno

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