FCB Brazil, the agency behind Nivea’s Cannes Lions winning sun block ad, has come up with another ingenious idea for the skincare brand.
In order to teach kids about the importance of UV protection FCB Brazil has created a range of simple boy and girl dolls whose skin would turn red when overexposed to sunlight.
It was never going to be easy coming up with an idea on par with a newspaper ad that turns into a digital wristband but, if you ask us, this nifty idea certainly comes close.
Agency: FCB Brazil
Creative VP: Joanna Monteiro, Max Geraldo
Creative Director: Adriano Alarcon, Carlos Schleder
Digital Creative Director: Pedro Gravena
Art Director: Ricardo Silveira, Rodrigo Leal Rodrigues, Victor Bustani
Copywriter: André Bittar, Giampetro Zanon, Marcelo Jun Sato
Art Buyer: Tina Castro, Daniel Gonçalves
Illustration: Estúdio Ícone
Graphics Production: Diego Bischoff, Manoel Roque, Paulo Rogério de Oliveira
Media: Alexandre Ugadin, Sergio Broto, Rachid Antun
Technology: Gerson Lupatini, Marcio Bueno