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Snufflebabe targets parents with first TV campaign since product range acquisition

Tried and trusted nasal decongestant Snufflebabe has launched its first TV advertising campaign after acquiring several new products to offer parents a whole range of ways to help clear blocked little noses.

The 30, 20 and 10 second ads, created by Bray Leino, focus on the physical relief Snufflebabe products can bring babies, and the emotional relief they offer parents – neatly summed up by the endline “…and breathe.”

“There’s a lot of love out there for the Snufflebabe brand, and this newly extended range – together with this charming campaign – is set to build on that equity. We’re really excited about watching it grow,” said Sally Ledger, marketing director at parent company Dendron.

Bray Leino chief executive officer, Kate Cox, added: “This is a fantastic brand with so much potential. Our ‘…and breathe’ platform nails the emotional benefit and we look forward to expressing this core thought in all sorts of ingenious ways as the campaign progresses.”

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