Refinery creates new 'Sustainability Studio' for Global AzkoNobel, with a royal seal of approval


By Naomi Taylor | Client Services Manager

June 1, 2015 | 2 min read

Global paint and coatings company AkzoNobel has opened a ground-breaking 'Sustainability Studio' in Slough to help communicate a wide range of complex environmental messages to its key stakeholders, including customers and suppliers.

His Royal Highness Prince Andrew, Duke of York, officially opened the ‘Sustainability Studio', for the global coatings company, which owns well-known DIY brands such as Dulux, Cuprinol, Hammerite and Polycell.

The Studio was created by Manchester-based agency Refinery Marketing Communications and aims uses interactive engagement to simplify the environmental issues at the heart of the company.

The Studio incorporates a ‘living wall’, which promotes the benefits of biophilia, (the positive impact that plants have on the environment), an exhibition and teamwork area. The studio is an accessory to AzkoNobel’s Planet Possible initiative, which focuses on the planet’s capability of sustaining the growing population. The strategy aims to work with customers and suppliers to open up solutions to ‘doing more with less’ and promoting the planet’s sustainability and efficiency.

Environmentally friendly products were used throughout the making of the studio, the design focusing on graphics aimed at further engaging audiences.

Life-size games are also included, specially commissioned giant Connect-4 games and 3D puzzles which educate and inform visitors to the studio.

Philip Armitage, a director at Refinery, said: “Our idea was to employ experiential marketing techniques to tell AkzoNobel’s sustainability story in a manner that key stakeholders would find more engaging. We transformed a simple office space into an exciting, interactive studio, where complex messages could be easily communicated through fun, playful activities, whilst still operating as an effective workspace.”

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Refinery Marketing Communications

We’re Refinery, an independent branding and communications agency. We’re open minded, collaborative and put people at the heart of everything we do. We find that when the right people, with the right mindset, are brought together, good things happen. We make work that works, and believe that the simple truth, well told, lies at the heart of the most powerful brand messages. And though we are known for (and have particular knowledge of) communicating with retail and trade audiences, our clients are varied and diverse. They come to us with ambitions, eager for creative solutions, and expecting results. They stay with us because they get them.

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