Havas Sports & Entertainment France has bolstered its management team with the appointment of former Coca-Cola marketing executive Michel Gotlib as chief operating officer.
Gotlib boasts a career with Coca-Cola which stretches back over a quarter of a century, beginning with his role as head of sponsorships and partnerships for France in 1988. More recently he has focussed on strategy and organisation, management,marketing, innovation and digital transformation for major global brands such as Ferrero, L’Oréal and Pernod.
Lucien Boyer, global president & CEO of Havas Sports & Entertainment commented: "I’m thrilled that Michel is joining the Havas SE team led by Gilles Portelle, enabling our Paris office to strengthen its leadership in the French market. Michel knows our business perfectly as we have had the privilege to work with him during his tenure at The Coca-Cola Company, as their agency in
“France for more than 15 years. Throughout his career, Michel has proven to be one of the most innovative thinkers in marketing related to sport & entertainment. He has also been a pioneer in introducing integrated marketing communication strategy in France, given his many years working for The Coca-Cola Company, renowned for its creativity and innovation in marketing.”
This role will see Gotlib take charge of daily management and development of the agency in the fields of entertainment and innovation, alongside CEO Giles Portelle.