Green Flag adds ITV National Weather sponsorship to ongoing marketing push
Green Flag has been announced as the sponsor of ITV National Weather.
The campaign, which is Green Flag’s biggest TV sponsorship deal to date, aims to communicate Green Flag’s nationwide coverage, expertise and roadside repair. The campaign will focus on the underlying message that Green Flag will get you where you need to be, no matter what.
“While the weather isn't something we can rely on every day, Green Flag is, which is why we're delighted to be partnering with ITV,” said Candace Gerlach, head of marketing at Green Flag.
“There is a natural and compelling link between Green Flag and the weather, giving us a great platform to show and tell people about our brand and the comprehensive service we are able to offer. We want to convey our understanding of the frustration breaking down causes and demonstrate our expertise in helping our customers get to where they need to be; this is the perfect opportunity to do this.”
ITV National Weather bulletins run during lunchtime, early evening and late evening bulletins with the sponsorship creative, developed by CHI & Partners, focusing on the unpredictable UK weather and the impact it can have on journeys.
The sponsorship compliments Green Flag’s ongoing marketing push including TV, national press, online and outdoor.