Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

#CallMeCaitlyn pictures revealed, Twitter reacts

Twitter all but exploded today after Vanity Fair released pictures of Caitlyn Jenner, formerly known as Bruce Jenner.

Bruce Jenner was an American Olympic athlete, most recently known as the patriarch of the Kardashian clan. Jenner revealed last month, on a special edition of 20/20, that his gender identity was female, and that he would be transitioning.

The Vanity Fair reveal marked the first time the public saw Jenner post-transition, or learned the details of her identity.

Within minutes of the new reveal, @Caitlyn_Jenner activated her Twitter account, gaining half a million followers within hours. Caitlyn Jenner and #CallMeCaitlyn began trending shortly after.

“I'm so happy after such a long struggle to be living my true self,” Jenner wrote in her first tweet. “Welcome to the world Caitlyn.”

Thousands took to Twitter to share their overwhelmingly positive thoughts on Jenner’s transition.

Vanity Fair's 'Call me Caitlyn' issue will hit stands 9th June.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis