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PZ Cussons Iris

Imperial Leather maker PZ Cussons appoints Iris to woo international consumers

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By Seb Joseph, News editor

May 31, 2015 | 2 min read

Consumer goods business PZ Cussons has tasked Iris to mastermind the growth of its international brands such as Imperial Leather, Original Source and Carex.

The hire concludes a competitive four-way pitch that was run by Roth Observatory. Iris assumes oversight of all aspects of strategic brand development, creative execution and marketing across the company’s global personal care and African homecare brands.

Tim Perman, group category and brands director at PZ Cussons, said: “We were looking for an agency with the ability to partner with us on our growth agenda in Asia, Africa and Europe and to help us strengthen our key brands. Iris’ belief and experience in building successful brands, with the ability to transform their category, was completely aligned with our focus and ambition for the business in 2015 and beyond.”

The appointment comes in the same month the business announced a three-year sponsorship deal with Premier League football club Manchester City. The sponsorship is focused in the Nigerian market, where PZ Cussons will use its local brands Premier, Olympic and Robb to push the side’s profile in the region through its “Official Partner” status.

PZ Cussons Iris

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