The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Sponsorship Sports Marketing Emirates

Emirates becomes new FA Cup sponsor

Author

By Cameron Clarke, Editor

May 30, 2015 | 2 min read

Emirates has chosen cup final day to confirm that it will be the new sponsor of the FA Cup for the next three years.

The airline's deal will see England's showpiece domestic cup competiton become known as The Emirates FA Cup from next season. The value has not been disclosed.

The FA has been looking for a new sponsor since Budweiser ended its three-year association with the competition last year.

Greg Dyke, chairman of The FA, said: “Emirates’ commitment to our sport is evident and securing such an iconic and forward-thinking lead partner for The FA Cup is great news for us, the fans and for the whole game.

"The partnership will help take the tournament to new audiences, inspire interest in football from across the globe and allow us to continue our investment into the game at all levels.”

Emirates Airline president Sir Tim Clark pointed to the FA Cup's "unrivalled heritage" and "global audience of more than 1.1 billion people" in his reasoning for the deal.

It was announced just a few hours before Arsenal take on Aston Villa in the 2015 final at Wembley.

Sponsorship Sports Marketing Emirates

More from Sponsorship

View all

Trending

Industry insights

View all
Add your own content +