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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Beyoncé might have to take her music off Tidal – the streaming service she co-owns

Beyoncé may be forced to pull her music off her own streaming service at the behest of record label Sony.

Bloomberg Businessweek reports that Jay Z, Tidal's figurehead and Beyoncé's husband, has so far been unable to agree a streaming contract with Sony which is reportedly asking for "large advances".

If Jay Z opts not to pay Sony the money it is looking for, it is likely that all Sony artists – including fellow Tidal co-owners – could be removed from the service, with Beyoncé being the most embarrassing casualty.

The claims appeared in a stinging Bloomberg critique of the service headlined: "Why Jay Z’s Tidal Is a Complete Disaster".

As well as its challenges with Sony, Tidal also faces increasingly stiff competiton in the streaming market from a recently souped-up Spotify and the soon-to-launch Apple Music.

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