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Social travel money exchange WeSwap looks to inject some fun into finance with first campaign

Social travel money exchange WeSwap is taking over public transport from Monday 1 June to target summer travellers.

The 10 week campaign, which is already running on the London Underground’s Central Line, aims to grab public attention and inject some fun into the finance sector.

WeSwap founder, Jared Jesner, commented: “Of course we realise that this is an eye-catching campaign which could spark debate, but it aims to ignite some fun and energy into a world traditionally portrayed very differently. It’s designed to cut through the summer marketing noise and reach a broad demographic.

“WeSwap wants to reach beyond the most informed and financially savvy consumers and show the wider population how much they could be saving.”

The ads refer to how much more people could get when the swap currency directly with other travellers rather than banks and exchanges.