McCann Manchester has been named as advertising agency for specialist furniture retailer Harveys with immediate effect following a competitive review.
The appointment will see McCann Manchester take control of strategy, creative and implementation across both offline and online channels – although media planning and buying will remain with RP2.
Tim Marsden, marketing & e-commerce director for Harveys said, “The McCann team has an excellent retail pedigree having worked for Aldi for more than a decade and the team demonstrated real and original insight into our brand and the challenges we face. Importantly they showed how we could bring our positioning to life in an insightful and original way. “
David Donaghue, managing partner at McCann Manchester added, “Harveys has a fantastic product range and a compelling story to tell to UK consumers. We are looking forward to bringing this story to the British public in an original way that we hope will challenge pre-conceptions about the UK furniture retail sector as a whole.”
Dartford-based Harveys now has more than 150 UK stores and spent more than £20m on advertising in 2014.