Maclaren McCann Canada has named Darren Clarke, formerly executive creative director ot Taxi, as its new chief creative officer (CCO).
While at Taxi, he led the agency in receiving multiple awards including Cannes Lions, Andys and Effies.
“Darren has a history of great work at the best agencies in Canada,” said Rob Reilly, global creative chairman of McCann Worldgroup. “He will bring those skills and energy to set a new creative bar at MacLaren McCann and I like that.”
In his new role, Clarke hopes to replicate McCann’s worldwide reputation within Canada.
“McCann has gained a lot of attention with its creative product around the world. Now it’s time for Canada to add to that. And that’s exactly what we’re going to do,” said Clarke.
Clarke will begin his new post in July.