General Mills adds 72andSunny and Fallon to agency roster
General Mills has named 72andSunny as the lead agency for its Totino’s brand and has given creative duties for Old El Paso to Fallon.
Previously, a collection of different agencies handled Totino’s while Bromley was responsible for Old El Paso.
Earlier this year, the company named Wieden + Kennedy as the lead agency for its Yoplait brand.
Fallon is owned by Publicis Groupe and 72andSunny is part of MDC.
General Mills' main creative agencies are Interpublic's McCann Erickson and Publicis Groupe's Saatchi & Saatchi, the latter of which works on brands including Cheerios and Green Giant.
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