Brand Vine Chart: Next, Paul Smith and Ikea come out on top

Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Next tops this week's stylish chart with a carousel clip of its the Autumn collection.

The British brand's six-second video increased the channel's loop count by over 1687 per cent.

Meanwhile, Paul Smith came a fashionable second, thanks to a Vine inviting customers to pick up a copy of American artist Jeff Koons' new monograph in-store.

The clip gave fans a sneak peek of the book, which features analysis from critics and art historians as well as hundreds of coloruful large-images tracing Koons' career.

And a quirky video showing DIYers how to achieve pretty floral décor in a few simple steps earned Ikea third place and took the Swedish brand's total number of loops up to 748,500.

Puma, HTC and Chelsea also made it into the chart.

Vine Chart

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