Batiste dry shampoo turns to BMB for US social media launch

US FMCG giant Church & Dwight has selected BMB to launch its Batiste dry shampoo brand in the US online and via social media.

BMB currently handles social media for Batiste in the UK with the appointment marking a major international extension of the agency relationship.

Owen Farrington, head of social at BMB, commented: “Working with the US team is a fantastic opportunity and with the forthcoming product developments, we’re looking forward to sharing this with the US audience and expanding this iconic brand’s influence in the beauty and fashion world.”

The appointment sees BMB charged with creating bespoke US content for the brand as well as developing its US audience on Facebook and a US-specific Instagram.

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