Adtech firm Adform has appointed Carat’s global chief digital officer Anthony Rhind to the newly created role of chief strategy officer.
Anthony has been in the industry more than 20 years. He has been leading global digital strategy at Carat since March 2014, prior to this he was global chief executive at Havas Digital.
Rhind described the adtech environment as "incredibly dynamic” and predicted there to be an “increasingly pervasive deployment” and strategic use of technology and data by media companies.
“I am convinced Adform has the talent and the organisation to enable its clients and partners to operate their digital platforms most effectively and to help them to innovate fast. The chance to influence the roadmap of a technology company with 300 developers in Europe was too exciting to turn down. I hope my 20 years in the agency world will complement the exceptional team already in place, the fast evolving consumer behaviour and marketing opportunities means nobody can be complacent ... change is the only constant!''
Adform works with media agencies, trading desks, advertisers and publishers multi-screen brand advertising formats. Its tech stack includes a demand side platform, third party ad server, data management platform, private marketplace, programmatic publisher ad server and creative suite.