UNICEF Ireland appoints Mando Group to drive online donations


By Michael Feeley, Founder and chief exec

May 28, 2015 | 2 min read

UNICEF Ireland has appointed Mando Group to engage supporters and potential donors with a new website.

Replacing the seven year-old current version, the new website will be built on Umbraco, an open-source, licence-free platform which will simplify the content publishing process for the UNICEF Ireland team.

A key element of the project for Mando will be to ensure that the website is resilient enough to cope with high peaks of traffic when donation campaigns go live, like those associated with the recent earthquake in Nepal. Mando will also be supporting UNICEF Ireland in other digital channels, building new e-communications templates to enable and encourage long-term loyalty with donors.

Beyond the initial build, Mando will continue the partnership with an ongoing support and maintenance contract.

Working in over 190 counties worldwide, UNICEF is committed to finding the best and most cost-effective ways to save children's lives, providing health care, nutrition and education to help every child realise their full potential.

Peter Power, executive director of UNICEF Ireland, said: “We’re constantly trying to improve the way we engage with our supporters so that we can continue to work in fragile areas of the world, like Nepal, South Sudan and Syria. Our new website will be a key part of that renewed strategy.”

Ian Finch, managing director of Mando Group, said: “We’re very glad to be able to be an important part of UNICEF Ireland’s digital strategy and to help them achieve their charitable aims worldwide.”

Mando has a focus on corporate social responsibility, with its own Foundation supporting both local and international charities in health, education and community development.

Content created with:


We are a digital agency that simplifies complexity, builds momentum and creates business change. We make beautifully productive digital experiences for some of the...

Find out more


Industry insights

View all
Add your own content +