Turnbull & Asser has appointed Poke London to handle a global digital brief spanning creative, design, UX and strategy across its digital portfolio.
The appointment sees Poke tasked with defining a digital strategy for the Royal Warrant Shirtmakers and James Bond outfitters as the brand seeks to expand its global presence.
“Luxury is a natural space for Poke to work in as brand owners need no education in the importance and value of beautifully crafted customer experiences,” said Poke executive creative director Nik Roope.
“The Turnbull & Asser owners and management team have an inspiring ambition to fuse their rich heritage with progressive product and service innovation that will give bespoke a whole new resonance in the luxury space.”
The brand’s worldwide client base is served from stores in London and New York.