Need to Know – The latest US media & marketing news: Visa threatens to pull Fifa sponsorship, Google confirms buy button & CBS may strike deal with Apple
Morning all, here’s a glimpse at all the media and marketing news you should know today.
1. Visa has threatened to revoke its World Cup sponsorship in light of Fifa's latest corruption scandal. The card issuer said that the body must "make changes now" and that it will "reassess" its sponsorship should it fail to do so. Fellow sponsors McDonald's, Coca-Cola and Adidas have also expressed concern over the allegations.
2. Google's chief business officer has confirmed that a 'buy' button is coming to search pages, reports the Wall Street Journal. Speaking at a tech conference yesterday Omid Kordestani said the feature was "imminent". According to those familiar with the matter, the new button will also be rolled out on mobile devices.
3. CBS is closing in on a partnership with Apple to be part of its new internet-based, stand-alone TV service, according to MediaPost. Speaking at the Code Conference event in California, Les Moonves, president and chief executive officer of CBS said the network will "probably" do a deal with the tech giant.
4. KFC and Taco Bell may be turning their hand to home delivery, reports Fortune. Greg Creed, chief executive of Yum - which operates the brands - told analysts on Wednesday that a delivery service would be “a massive sales driver for the brand" and make it more appealing to millennials.
5. Vox Media's acquisition of Re/code may have come as a surprise to some, but AdAge says the publisher's chief executive, Jim Bankoff, tried to get Re/code's co-founders to join Vox long ago. Bankoff declined to say how much his company is paying for the NBC Universal-backed tech news site and its conference business.
6. Chevrolet is to offer Apple CarPlay and Android Auto in several of it's 2016 models, claims Yahoo. The Detroit automaker announced that up to 14 models will roll off the factory lines with built-in support for the systems.
7. The Federal Communications Commission (FCC) is poised for a crackdown on telemarketers and robocalls, notes the Washington Post. The watchdog wants to roll out additional measures to meet a new flood of telemarketing complaints, which last year added up to more than 215,000 notes from the public.
8. And self-described "pantsuit aficionado" Hillary Clinton has extended her brand with an online shop that sells a t-shirt version of her favorite uniform, writes Adweek. The Hillary for America Shop can be found on Clinton's website, and all purchases are considered campaign contributions under Federal Election Commission regulations.
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