Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

KFC and Taco Bell may soon offer home delivery

Fast-food favorites KFC and Taco Bell may soon be coming to your door, literally.

Speaking to analysts, Greg Creed, chief executive officer of Yum, which owns KFC, Taco Bell and Pizza Hut, said that offering delivery could be a hugely effective way to increase sales.

In order to set up the “massive sales driver for the brand,” Creed said the chains would “get into a test, probably a couple of stores near a couple of college campuses”.

The plan is a solid one, as millennials make up the biggest portion of consumers who drive the delivery food service industry. As it gets easier for food to be delivered, particularly through phone apps, millennials are more inclined to order.

This increased demand has birthed delivery services like Seamless and GrubHub, encouraging larger chains to deliver as well.

Before Yum begins testing on delivery it still needs to find a way to keep the food intact and warm while on the road, according to the company.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis