Online estate agent and part of easyGroup easyProperty has appointed The Red Brick Road as its lead retained creative and PR agency.
Appointed following a pitch process, The Red Brick Road is charged with supporting easyProperty with an above-the-line advertising and PR push when its residential sales packages go to market later in the year.
Tess Tucker, chief marketing officer at easyProperty, said The Red Brick Road has impressed with its “integrated creative thinking” and that easyProperty was “confident we have a partner who will help us to land effectively, with prospective vendors and landlords, the real benefits which our service provides.”
Chief executive officer at The Red Brick Road, David Miller, added: “We love working with clients who share our entrepreneurial values and ambition; easyProperty is exactly our kind of disruptor in a market which has been slow to embrace advances in technology. We look forward to helping them establish a real sea-change that will hugely benefit home-owners.”
At present easyProperty operates solely within the UK lettings market, the appointment precedes a move into residential sales later in the year.