Australian cycling retailer 99 Bikes launches new affiliate programme with Navigate Digital
99 Bikes, an Australian retailer of cycling-related goods, is to launch its own affiliate programme.
Founded in 2007, 99 Bikes now operates 23 stores along the east coast, along with an online shop that ships over 23,000 products per year to Australian cyclists. 99 Bikes is continuing to grow at a rate in excess of 50 per cent year on year and, according to the brand’s eCommerce manager, Wayne Patterson, launching the affiliate programme is the next step in continuing that growth.
He said: “Australian ecommerce is an exciting place to be at the moment as there is a huge opportunity for growth, particularly in performance led channels like affiliate marketing. We’re positioning ourselves to ensure we’re ahead of the pack.”
The programme is managed by Navigate Digital, who launched in Australia in April of this year. John Kimbell, Navigate Digital’s managing partner, said: “More and more well-known brands like 99 Bikes are adopting this model in Australia. I believe that a number of factors will align over the next few years and affiliate marketing will reach its full potential.”
Navigate Digital was founded by Kimbell and Matt D’Alton in 2007, serving the Australian and UK markets from offices in both London and Brisbane.
Content created with:
Navigate Digital
Navigate Digital is an independent, international, award winning, digital media agency.
We’re experts in helping advertisers find different ways to exploit...