Aston Villa set for fan engagement drive as it commissions Rippleffect to develop new content-rich website
Aston Villa will release a new official website following the appointment of Rippleffect on a long-term contract to work with the club’s marketing and communications team.
The site will go live in the autumn ahead of the new Premier League season and will aim to improve the relationship the club has with its supporters through an improved fan engagement experience which will include a live match-day centre.
Rippleffect will also focus on maximising the commercial proposition and build on the existing sales and marketing offer, which will focus on attendance and sales growth, as well as a rise in uptake of hospitality.
Traditional online content such as news, statistics, features and video will be used to drive user numbers.
Russell Jones, head of marketing and communications for Aston Villa, said his hope was to create a “world class user experience” that the fans would embrace and lead to an improved engagement and commercial performance.
Ben Hatton, managing director of Rippleffect, added: In our many conversations with them it has also become abundantly clear that the club has huge commercial ambitions for the future and sees digital the very heart of their plans."
The club’s video channel; AVTV will also be redeveloped alongside its video partner, StreamUK ahead of the new season, while Sitecore’s Experience platform will also be used.