Retailer Ace Hardware has named Chicago-based O’Keefe Reinhard & Paul (OKRP) as its strategic and creative agency following a review.
The agency will be tasked with growing Ace’s business while focusing on the brand’s key pillars - which include helpful service, quality, and convenience - across consumer channels.
Jeff Gooding, senior director of consumer marketing at Ace Hardware Corporation, said: “We met with many quality agencies during our review and OKRP set themselves apart in a variety of ways. Their insights and straightforward, no nonsense creative fits well with who we are as a brand and how we communicate to our target audience.”
GSD&M previously served as the company’s lead agency, although according to Advertising Age it did not participate in the review.
OKRP’s other clients include Big Lots, YUM brands, and Turtle Wax.