Public Transport Advertising Travel

The Welsh bus company behind the reviled 'ride me all day for £3' ads hits back with new message


By John McCarthy, Opinion Editor

May 27, 2015 | 2 min read

New Adventure Travel (NAT), the Welsh bus company which received flak from social media users for its "sexist" and inappropriately raunchy ‘ride me all day for £3’ ads has referenced the campaign in its new tongue-in-cheek bus ads.

Credit: Wales Online

After the oddly sexualised images of both males and females offered an all-day ride for £3, sparking accusations of sexism in May, the company has referenced the botched campaign.

After the Advertising Standards Authority (ASA) received a total of 45 complaints, resulting in the ads' immediate removal, NAT now has a passive aggressive message for commuters (pictured):

“For anyone in the world that missed it, it’s £3 to ride this bus all day!”

Kevyn Jones, NAT managing director, told Wales Online: “We have moved on and have made light of it in the best way we can.”

Here's the original ad and a link to the story in case you missed it.

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