Vodafone crowned UK’s most valuable brand in Brandz list
Mobile network Vodafone has been named the UK’s most valuable brand, experiencing a six per cent increase upon last year’s Brandz report.
WPP brand consultancies, the Partners and Lambie-Nairn, with research agency Millward Brown, released the findings in its Brandz report, which draws data from a decade of valuations and the opinions of three million consumers globally.
Following Vodafone in the UK was HSBC, Shell, BT and BP.
On the world stage however Apple retained the top spot, followed by Google, Microsoft, IBM and Visa.
Over the last year, technology was the fastest growing brand category, up 24 per cent in the last year. Furthermore the tech firms in the top 100 represented a third of the value in the rankings.
Amanda Phillips, UK head of marketing at Millward Brown, said: “The key to success for winning brands is to define themselves though innovation, differentiation and purpose. When that is combined with a clear purpose centred on consumer need, as in the case of Apple, it becomes possible to expand their reach and translate that into clear business results.
“Even when faced with structural re-adjustment, it is possible to build brand value and a tighter connection with consumers as evidenced by the success of BT, which has come up with solutions that create meaningful difference for consumers.”
Jim Prior, chief executive of the Partners and Lambie-Nairn, added: “The data from the study enables brand owners to prioritise, plan and manage their brand building efforts more effectively, drive superior value into their brands and significantly enhance ROI.”
Check out the full UK and worldwide top tens below.
UK
1.Vodafone
2. HSBC
3. Shell
4. BT
5. BP
6. Tesco
7. Barclays
8. Standard Chartered
9. Next
10. Burberry
Worldwide
1 Apple
2 Google
3 Microsoft
4 IBM
5 Visa
6 AT&T
7 Verizon
8 Coca-Cola
9 McDonald’s
10 Marlboro
