Veteran Sainsbury’s marketer jumps ship for Mecca Bingo
Anna Shirley, currently head of customer experience at Sainsbury’s, has left the retailer to join Mecca Bingo as marketing director.
Shirley has spent the past 13 years at Sainsbury’s, where she has served as head of national advertising, head of own-brand marketing, head of local marketing and for the past two and a half years, head of customer experience.
“I am delighted to be working with Mecca as marketing director. It’s a fantastic business and the company has great plans for its future. I’m looking forward to joining a great team,” she said.
Joining 3 August 2015, her remit covers overall marketing responsibility for digital and retail.
Martin Pugh, managing director at Mecca Bingo, said her “wealth of retail marketing experience” will add momentum to business’ growth over the last year.
Sainsbury’s recently axed 500 head office roles at its store support offices in Manchester, London and Coventry as part of a £500m cost-saving drive to streamline operations.
A further 800 in-store jobs were cut across the UK last month across some its largest underperforming stores.