Tetley is to boost the marketing of its Super Green Tea range with a £1m marketing investment to gain outdoor brand exposure throughout the UK.
The tea producer will bolster its range of green teas with an outdoor campaign hitting 4,000 strategic sites across the country.
Furthermore, the teas will be sampled at key railway stations in London, Manchester and Birmingham in addition to being distributed in a number of key women’s publications.
“We knew that the unique functional elements of this range would appeal to health conscious shoppers,” said Andrew Pearl, Tetley director of customer and shopper marketing.
“Research shows that Tetley Super Green Teas have one of the highest repeat purchase rates of any NPD; nearly 28 per cent of buyers are completely new to tea. This is good news for the category for not only are we bringing new customers to tea they are making a higher spend per cup so adding value.”
The firm announced it wants to have half a million samples tried and tested by consumers by the end of the month, following on from the brand’s launch in January.