Independent Opera (IO) has overhauled its website to help promote the company’s programme of supporting talented young artists in the field of opera as well as its productions.
Working with Silk Pearce the site has been redesigned and restructured with larger imagery and more prominent navigation to help communication the scale and breadth of the company’s work. A ‘tile’ design has been introduced on the home page to encourage user engagement with the site fully optimised for viewing on tablets, smartphones and other devices.
Anna Gustafson, chief executive at IO, said the update was needed to “reflect the energy and enthusiasm for opera that runs throughout our own organisation and all the artists we support”.
In addition to the website Silk Pearce has also refreshed IO’s visual identity to give the company’s printed and other online materials a sharper, stronger and more integrated look. The branding now includes an IO logo, new design style, typography and palette of vibrant corporate colours.