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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Greenpeace turns up the heat on Shell with latest attack ad

Oil giant Shell remains the focus of attention for Greenpeace after the environmental organisation released the latest in a series of video attack ads critical of the businesses bid to drill for oil in the Arctic.

A song of oil, ice and fire, directed by Martin Stirling, depicts three idyllic landscapes before being burned away to reveal a dystopian landscape of charcoal and smoke, replete with drill machinery, oil spills and explosions.

Devised by creative agency Don’t Panic and montage artists Kennardphillips, the same pairing behind Greenpeace’s Save the Arctic campaign, the piece aims to illustrate the potential environmental effects of the industry.

Artist collective Kennardphillipps, explained: “We sorted through hundreds of photos of oil accidents. We have superimposed these real oil spills onto the American dream and the pristine icebergs of the Arctic.

“The poet Shelley wrote that as artists and writers, ‘we must imagine what we know’. We have tried to imagine through images what we know about oil exploitation. We must imagine what we know about Shell. We know that whatever the consequences to life, they are drilling for one thing – dollars.”

Artworks torched for the work include include ‘Pearblossom Highway’ by David Hockney, ‘Christina’s World’ by Andrew Wyeth and ‘An Arctic Summer: Boring Through the Pack in Melville Bay’ by William Bradford,

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