Dunkin Donuts has replaced Snapple as the main brand backing NBC's ‘America’s Got Talent.’
Dunkin’s promotion during the upcoming season will be far more conspicuous than Snapple’s, with Dunkin Donuts branded cups appearing in front of the four celebrity judges each episode, a branded social media push, branded segments, and a Dunkin Lounge, which will feature mid-show performances.
“’America's Got Talent’ and Dunkin’ Donuts are both iconic brands that celebrate the American spirit. Together, we were able to create an authentic relationship with our audience as well as the show's cast and crew,” said Alison Tarrant, executive vice president of NBC’s Client Solutions Group..
The deal will mean a sharp spike in exposure for the coffee and donut chain, which is already considered to be the seventh most popular fast-food restaurant in the country.