Special Olympics, along with Bank of America, ESPN, ABC and others launch cross-country relay race
The Special Olympics and Bank of America will host the first-ever Special Olympics Unified Relay Across America, which will give Americans the chance to carry the relay flame across the country to Los Angeles.
The entire initiative was both created and developed by Havas Sports & Entertainment's experiential agency, Ignition, which is also responsible for Coca-Cola's FIFA World Cup Trophy Tour.
The relay race will take place over 46 days when teams and individuals across the country will walk, run, and bike the flame through all 50 states.
"Through our partnerships with Bank of America, ESPN, ABC and all of our other great Relay partners.” said the chief executive of the Special Olympics, Janet Froetscher.
“We are able to bring awareness of the skills and abilities of people with [disabilities] to all communities and towns in the United States so that even more people are aware of the significant impact our athletes make each and every day.”
The Special Olympics will air on ESPN from 25th July till 2nd August.