The Drum Awards for Marketing - Extended Deadline

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By Stephen Lepitak, -

May 26, 2015 | 1 min read

Low fare air travel company Ryanair has reported a 66 per cent increase in pre-tax profits for the year, reaching €867m.

The company, which also reported an 11 per cent increase in customers to 90.6 million, released annual figures ending 31 March, with a 12 per cent rise in revenue of €5,654m.

Michael O'Leary, chief executive of Ryanair said: "We are pleased to celebrate Ryanair's 30th Birthday by reporting this 66 per cent increase in net profit which demonstrates the enduring strength of Ryanair's lowest fare/lowest cost model which has been transformed by the success of our ‘Always Getting Better’ (AGB) customer experience programme. AGB has attracted millions of new customers to Ryanair.”

Earlier this year the company released an advertising campaign to celebrate it’s 30th Anniversary (see above) while The Drum Marketing Awards named chief marketing officer, Kenny Jacobs as Marketer of the Year.

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