The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

FOMO Netflix Bojack Horseman

Netflix unveils ‘Fear of Missing Out’ FOMOmeter to map the UK's trending shows


By John McCarthy | Opinion editor

May 26, 2015 | 2 min read

Netflix has released a social media platform capable of measuring major UK and Irish cities' most discussed TV shows based on the tweets of their inhabitants.

The subscription-based video streaming company’s FOMOmeter (Fear of Missing Out) organises all the tweets about Netflix shows on a regional level to show the differing consumption habits of each city.

TV fans are encouraged to enter their tweets into the FOMOmeter by using the hashtag #NetflixUK, thus mapping the nation’s TV tastes.

Netflix states that Southampton is where most people tweet about Orange Is the New Black whereas Londoners are the most hooked on House of Cards.

In Glasgow, animated black comedy Bojack Horseman leads.

In London however, Blackfish, a documentary about a captive killer whale is the most discussed show at the moment.

Check out the FOMOmeter here.

Additionally, check out yesterday’s dissection of the video streaming company - 5 Ways Netflix plotted its media dominance and changed TV habits.

FOMO Netflix Bojack Horseman

More from FOMO

View all


Industry insights

View all
Add your own content +